This is how morality evolve. Me strong. You do what I say. You no do. I kill you. That’s been like this for thousands of years.
Then we got innovation. People figure out that if morality is like that, there would not be any sucker that do programming, put PC on every household, and pay taxes. So it’s more like, behind me there is God. That God wants you to do the exact same thing I want you to do. If you don’t believe, I kill you. That’s been going quite well.