In most business seminars people are told to change their expectation. It’s in most success seminars.
Prospect theory says that if you change your expectation you change your utility function, your preference, your action, and hence, of course, your fortune.
http://en.wikipedia.org/wiki/Prospect_theory
I wonder if that success seminars recipe can be explained by prospect theory.
I do not think prospect theory is a real alternative outside homo economicus. I would imagine that if you have a factory and take a gamble that will assign you some random number of employees that you’ll be forced to higher. Obviously your utility function will be S shapes like the utility function in http://en.wikipedia.org/wiki/Prospect_theory . In fact, I would think it’ll be somewhat sinusoidal.