Some white guys go to china interviewing chinese on what chinese people truly want. Virtually all say they want to be rich.
The white guy think, this is not original, so he has to coach each chinese to want something else.
And the result is a website full with original but not representative of what typical chinese want. I forget where the website is.
So what if the answer is not original? Why do answers need to be original? Well, if the answer is original, then his website will be boring with few visitors. The answer need to be the original so the white guy can be richer too.