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money. Different individuals have different ideas of what is fair.
However, some ideas have certain very practical consequences.. Fair means you’re good to those who are good to you and bad to those who are bad to you.
We should be fair within that definition. Why? So people are good to us.
You see, humans are selfish. We maximize our profit. When a person is good to those who are good to him and evil to those who are evil to him, we, in the process of maximizing our profit, will want to be good to him.
Hence, people have incentives to be retaliotary. In other words they have incentive to be fair.
Of course, they also consider other issues. For example, if those who are evil to them are strong and those who are nice to them are weak, some people, will still get mad at the weak.
This has several important applications. One good strategy in business is to just be good to as many people as possible. Chance is, most businessmen will return the favor.
Anyway, let’s move on.
What about if everyone is evil to us? What about if everyone is good to us? It takes resources to both retaliate or repay deeds. So what should we do?